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Dominic Redfearn has been global brand and communications director at UK drinks giant Diageo for five years. As the principle communications advisor to the CEO and global Executive Committee, Redfearn is responsible for reputation strategy; corporate communications; financial communications; employee engagement and internal communications; crisis and issues management; campaigning and PR; category communications; and the corporate brand, from strategy to execution. Between 2016 and 2017 he was also responsible for corporate affairs strategy across AsiaPacific.
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