Dominic Redfearn | Influence 100
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Dominic Redfearn 

Global Brand & Comms Director 
Diageo
UK

 

 

Dominic Redfearn has been global brand and communications director at UK drinks giant Diageo for five years. As the principle communications advisor to the CEO and global Executive Committee, Redfearn is responsible for reputation strategy; corporate communications; financial communications; employee engagement and internal communications; crisis and issues management; campaigning and PR; category communications; and the corporate brand, from strategy to execution. Between 2016 and 2017 he was also responsible for corporate affairs strategy across AsiaPacific.

Redfearn joined Diageo in 2007, initially as head of corporate, broadcast and digital media, thanks to his broadcast production background at Dow Jones, CNBC and Medialink. He then moved into a head of media and content role, before taking on a newly-created role in 2014 to create a stronger Diageo corporate brand, leading on the development of an integrated corporate brand and reputation strategy for the company. Redfearn is a firm believer in the role of innovation, data and analytics and digital tools to unlock value for the corporate brand, as well as Diageo’s world-famous drinks brands, which include Guinness, Johnnie Walker, Smirnoff, Tanqueray and Baileys.