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It has been a long time since anyone in quite a high-profile agency role as significant as CEO of Ketchum (the world’s fifth largest public relations firm) left to take on a client-side challenge; Kirk Stewart’s move from MSL to Nike is the closest analogue, more than 20 years ago. And what a challenge Barri Rafferty took on, leading communications for a bank that has been mired in an accounting fraud scandal for four long, unrelenting years.
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