The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
The World Economic Forum is the International Organization for Public-Private Cooperation. Discover more Davos news today.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke Media. Subscribe today!
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn study of Asia-Pacific in-house communications professionals in 2021.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
Alan Marks — who reports directly to outgoing CEO John Donahoe — joined eBay in April 2008 from Nike where he was director of corporate media relations. Later this year, eBay and PayPal will split into two, independent publicly traded companies and eBay CEO-designee Devin Wenig will takeover and the existing leadership team — including Marks — will step down.
While his next project remains to be seen, Marks tenure at eBay included notable contributions. He oversaw all aspects of communications and reputation management for eBay, PayPal and eBay Enterprise. He brought on Edelman as eBay's PR agency of record and sat on the $18 billion company's executive management team. During Marks' time the company more than doubled its revenue and number of employees.
What do you consider your career highlight?
Building my current team.
What is the best advice you ever received?
Always use someone else's budget.
What is your favorite PR campaign?
There's too much great work being created and executed to single out one campaign (eBay and PayPal included!). But I will cite the recent "Alex from Target" viral moment as a great example of the chaotic environment we all compete in. Whether Alex was organic or a marketing ploy, the impact was very real.
What do you enjoy most about working in PR?
It's such a dynamic business. Sometimes frustrating, but never boring. And ultimately satisfying. Great PR creates change and helps shape the future.
What was your biggest career break?
Not getting fired at a young age (although that was a real threat) when I showed up at my corporate job after Thanksgiving break with a pierced ear. Surviving a tough conversation with my boss showed me the power of being who you are. My career took off from there and I stayed at the company for another decade.
Who was your mentor and why?
I believe the best mentoring comes from experience, not one person. Be open to everything. Listen. Pay attention. Be humble.
Who inspires you?
Customers. They always know best.
What are your favorite media, offline and online?
NYT, re/code, The Sun Magazine (thesunmagazine.org)
What is your favorite gadget?
iPhone6 -- it's my office, my life.
In one sentence, sell a career in communications to a new graduate.
If you believe in the power of words, images and experiences to inspire people, influence how we see ourselves and the world around us — and make impossible possible — then this is the career for you.
What is your favorite city for business travel?
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2021