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As president of global media and communications at Chinese technology giant Huawei, Joy Tan leads a diverse team of communications professionals across the globe focused on promoting the company’s innovation and best practices. Her efforts have helped the privately-held company become one of China’s most powerful world players—it overtook Sweden’s Ericsson to become the world’s largest telecoms-equipment-maker earlier this decade—and to overcome concerns about its Chinese origins to become a genuinely global force. Tan joined Huawei in 2007 and was senior director of marketing communications and vice president of corporate branding and communications before assuming her current role. Prior to joining the company, she was director of operations at telecom company China Voice Holding Company and marketing manager at TXU Energy and Verizon.
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