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“More and more, we see our customers—including healthcare professionals and healthcare consumers— caring about the company behind our medicines and vaccines,” Merck’s chief communications officer Adele Ambrose told branding consultancy Interbrand a couple of years ago. “They want to know who we are and what we stand for. They are asking questions like: Do we care to address public health issues? Are we engaged, active listeners who are tuned into their concerns? Are we ethical, transparent and socially responsible in the way we operate our business?”Ambrose has been responsible for helping Merck answer those questions since 2007, charged with managing relations between the pharmaceutical company and the news media, employees, the financial community, other specialized stakeholders and the general public. Prior to joining Merck, Ambrose was executive vice president, public relations and investor communications, for AT&T Wireless and before that vice president of public relations and corporate media relations at AT&T.
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