Bertrand Cizeau | Influence 100


Bertrand Cizeau

Head of Group Communications
BNP Paribas

Cizeau took on the top comms job at France’s largest bank in 2013, after a two-year stint as deputy to predecessor Antoine Sire. He counts a long relationship with BNP Paribas, having previously worked as head of investor and analyst relations at Paribas from 1994 to 1999. From 2001 to 2011, Cizeau served as head of brand, communication and advertising at Cetelem, which subsequently became BNP Paribas Personal Finance. During this time Cizeau launched, then rolled out worldwide, the Cetelem brand and communication strategy based on Credito, the little green man, and on the concept of ‘responsible credit.’