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Kuelps took on responsibility for UBS’ communications and branding in early 2013, after a two-year stint as head of global communications at SAP. His move to UBS marked a return to the financial sector, following an 11-year tenure at Allianz prior to joining SAP. Kuelps is not only rated highly for broad operational expertise but also for his geographic experience, having worked across Europe, North America and Asia-Pacific. Before joining Allianz, Kuelps was Head of Communications at the German-American Chamber of Commerce in New York. He holds a German law degree and a Bachelor of Arts from Middlebury College in the US.
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