The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke, previously known as the Holmes Report.
The PRovoke podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Latest video interviews and campaigns from PRovoke, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
Coverage of the World Economic Forum in Davos.
PRovoke's annual analysis of the top reputation crises to rock the corporate sector.
PRovoke's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from Provoke.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke. Subscribe today!
PRovoke's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Next 20 initiative brings together in-house comms leaders with PR firms to examine the future of communications.
PRovoke elevates the PR industry at Cannes in 2020, in conjunction with ICCO.
PRovoke's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke's premium partners.
PRovoke's editorial series published in collaboration with partners.
DuBrowa has been responsible for global communications and international public affairs at Starbucks since 2010 — steering one of the most closely watched consumer brands in the world. On the communications side, he’s rolled out some of Starbucks’ most popular — and divisive — campaigns. Just in the last year, DuBrowa oversaw two campaigns that generated tremendous attention: Starbucks’ partnership with Arizona State University to provide subsidized tuition to employees and the #RaceTogether initiative in the aftermath of tensions between police and the black community. While both campaigns can — and have been — analyzed in depth, looking at the bigger picture DuBrowa has clearly shown to grasp the power of putting in motion campaigns that mobilize everyone from customers to employees.
Prior to joining Starbucks, Corey spent a decade as president of the Americas region and business development at Waggener Edstrom, in addition to individual consulting assignments for clients ranging from Microsoft to T-Mobile to Toshiba, and served in a client- side communications capacity for Nike prior to that, leading employee communication efforts and urban marketing strategy for the US region.
What do you consider your career highlight?
Without question my career highlight to date has been the launch of Howard Schultz’s and Rajiv Chandrasekaran’s veterans book “For Love of Country” last fall, along with the Concert for Valor (in partnership with HBO and Chase) we sponsored at the National Mall last Veterans Day. Standing in the Mall on that beautiful evening and listening to the men and women who wear the cloth of the country sing along with the likes of Bruce Springsteen, Dave Grohl and Rihanna was just extraordinary. 800,000 voices (not to mention the millions of TV viewers), united in purpose. Plus: we helped to raise the kind of awareness around veterans and what citizens can do to help them return to civilian life, in a single day, that typically requires a year’s worth of sustained work.
What is the best advice you ever received?
"The measure of a leader is less directly tied to their individual accomplishments than it is to the success of the people they coach, mentor, teach and shape into future leaders." The late Bill Winter, one of my University of Oregon professors and mentors.
What is your favorite PR campaign?
Always #LikeAGirl is definitely my favorite campaign of recent vintage.
What do you enjoy most about working in PR?
How "present" you need to be in order to be effective. There is no such thing as “taking a play off” in PR.
What was your biggest career break?
Being recruited to work at Nike after having spent the previous seven years as a merchant and in management for two different department store chains.
Who was your mentor and why?
Kirk Stewart (my former boss at Nike) is one of the most courtly, wise, and consistently GENUINE gentlemen in our industry. He also happens to be one helluva former point guard (started at USC).
Who inspires you?
My family. My team. Leaders like Michael Crow at Arizona State University and humanitarians such as Bryan Stevenson. The music of Grimes, and Thom Yorke. The food of Tom Douglas.
What are your favorite media, offline and online?
I spent many years moonlighting as a music journalist and am still fond of Pitchfork, NME and the Quietus. But I really love the thoughtfulness and point of view of the Mic.com guys too.
What is your favorite gadget?
Anything that can make a good cup of coffee into a GREAT cup of coffee immediately has my attention but the French Press is a good, old-fashioned gadget that still makes the best cup of coffee I've ever tasted.
In one sentence, sell a career in communications to a new graduate.
If you want to be constantly switched-on, entertained, educated and able to immediately influence business outcomes no matter what organization you work for, a career in communications is for you. Alternatively: be a storymakerupper for life. Come on over to the communications team.
What is your favorite city for business travel?
London, by a landslide. The food in that town has become world-class and it is THE most diverse city I know of in the world. I’d really like to live there some day.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2020