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Keith Weed became the first person to unify marketing, communications and sustainability leadership at FMCG Unilever, taking on the top role in 2010. He is also the first Unilever CMO to sit on the company’s powerful executive committee, and has became an important proponent of the need for brands to embrace sustainability and social purpose, making him one of CEO Paul Polman’s key lieutenants. In the process, Weed has become an example of the transformation underway in the CMO role, overseeing traditional marketing and communications duties, along with Unilever’s ambitious sustainable business plan.
Weed’s communications responsibilities mean he oversees one of the world’s biggest PR budgets. Before taking on the CMO position, Weed was EVP for global home care & hygiene at Unilever, and has worked for Unilever in the UK, France and the US, along with a variety of global and regional management and marketing roles.
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