Anders Bylund | Influence 100


Anders Bylund

Head of Group Communications
Inter Ikea Group

After numerous years agency-side Anders Bylund was named head of group communications at Ikea parent Inter Ikea Group in mid-2011. The company’s status as one of the world’s leading retailers ensures its name is never far from the headlines, and Bylund is charged with overseeing a communications operation that focuses squarely on delivering Ikea’s core brand value of responsible business. Before joining the company, Bylund spent more than a decade with Burson-Marsteller.