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Tata Sons, which oversees India’s giant Tata conglomerate, created the brand custodian role in 2013 specifically for Mukund Rajan, a 20-year company veteran. As the first group-level corporate affairs role in Tata’s history, Rajan’s position is a critical one, overseeing stakeholder engagement at a company that prides itself on a reputation for good corporate behaviour. As brand custodian and group spokesperson, Rajan is charged with managing all communications and brand related activities for the group in India and overseas, and has spoken persuasively of the need for PR to have a seat at the leadership table. His appointment was the first major one by Cyrus Mistry, who became chairman of the group upon Ratan Tata’s retirement in 2012.
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