The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke, previously known as the Holmes Report.
The PRovoke podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Latest video interviews and campaigns from PRovoke, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the Cannes Lions from PRovoke in association with ICCO.
Coverage of the World Economic Forum in Davos.
PRovoke's annual analysis of the top reputation crises to rock the corporate sector.
PRovoke's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth, new for 2018.
PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Next 20 initiative brings together in-house comms leaders with PR firms to examine the future of communications.
PRovoke elevates the PR industry at Cannes in 2020, in conjunction with ICCO.
PRovoke's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
The Holmes Report's editorial series published in collaboration with partners.
Introduction & Methodology | Profiles | Demographics & Background | Teams, Budgets & Agencies | Future Challenges, Diversity & Inspiration | Crossover Stars | Rising Stars | Sponsored Content: Digital ReductionismThe following data is based on responses from a survey sent to this year's Influence 100, and where applicable, further analysis. Some percentages might not equal exactly 100% due to rounding.
“Further integration of the roles as this is the reality of our world.”
“Continued merging of responsibilities, which will present some friction.”
“The CCO role will continue to gain prominence as companies feel the impact of reputation challenges. I do think marketing and communications will continue to blend together.”
“Closer integration, overlap, and perhaps eventually merge.”
“The gravitational pull drawing them together will only increase. One ecosystem.”
“Increasingly intertwined, and more opportunities to have a seat on the board.”
“As communications, and earned media, gain more respect for the value they bring to brand building, CCOs will carve out a more significant and influential role within the two disciplines, and we will see more CCOs take overall ownership of integrated functions as CMCO.”
“They will increasingly work together in a tighter, more integrated fashion. There is no choice but to do so; our constituencies overlap to such an extent that it is imperative.”
“CCOs will increasingly have a seat on executive committees/boards in view of the importance of their advisory role on matters of reputation and company and CEO positioning in an increasingly fractured world. However, CMOs and CCOs will need to increasingly collaborate as the divide between earned, owned and paid channels continue to blur.”
“Big impact in the medium and long term as AI is employed to help advance stakeholder engagement, both internal and external.”
“They will make the industry think and change the way data is garnered and analysed. In the long term they will become a robust partner for insights generation, measurement, predictions and will help communicators take better decisions.”
“Targeted advertising on social media platforms will take budget away from some PR functions.”
“Ultimately better campaigns – creation and delivery of targeted messages. In the medium term: more accurate and affordable PR technologies.”
“These technologies are transforming communications, marketing and stakeholder engagement across every industry.”
“Longer-term it could have a tremendously beneficial effect in terms of data analysis, evaluation and targeted, personalised campaigns.”
“Main impact in the medium term, particularly if AI can generate intelligent content.”
“Medium term it will help to optimize allocation of resources, long term it will create moral challenges as machines will start to have opinions.”
“Major medium to long term impact as algorithms will increasingly be used to segment and target audiences in real time. Already having an impact on news coverage, as bots now generate 5% of Bloomberg's coverage output.”
“Hopefully they will help creating more impactful and targeted marketing in more effective industry. AI will probably demand completely new capabilities and create new professions in the industry in the long term. There will be competition over qualified professionals.”
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2020