Andreas Gall | Influence 100

Andreas Gall

Chief Innovation Officer
Red Bull Media House
Austria, Europe



Red Bull is synonymous with pioneering sports, lifestyle and culture content, and that’s partly down to Andreas Gall’s work as chief innovation officer at Red Bull Media House, the brand’s media arm. As well as overseeing media and technological evolution, Gall has led innovation and change management since taking on his new role last year, and is known for finding unorthodox methods of solving problems.

Gall has also served as chief technological officer at Red Bull Media House, carving out a reputation for experimentation in such areas as virtual reality and biometric advertising. He has a strong media and technology background: Gall joined Red Bull in 2007 after being a technical director and consultant for various Swedish media outlets.