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Since taking on Alibaba’s top international communications role last year, Jennifer Kuperman has overseen a visible shift in the Chinese e-commerce giant’s global reputation, thanks to a concerted effort to ensure foreign countries better understand the company’s remarkable offering and growth story. Kuperman has worked tirelessly to build a corporate affairs team that befits Alibaba’s rise into one of the world’s biggest brands, amid a challenging media environment that sometimes appears hostile.
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