The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
The most popular news stories, longreads, podcasts, trends and more from PRovoke Media in 2023.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
All of PRovoke Media's coverage and events from the World Economic Forum in Davos.
Coverage of the Cannes Lions from PRovoke Media in association with ICCO.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2024 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
Aaron Sherinian, who was chief communications and marketing officer for the United Nations Foundation for eight years, took up a new post as director of global communications last year at the Aga Khan Development Network, an organisation with a 60-year heritage creating schools and hospitals, newspapers and electricity generation plants, and social programmes.
Can you share a moment in your career when you saw PR's direct impact on business performance?
PR was a key driver in helping people demand greater accountability, transparency and impact in global development projects throughout the Bush and Obama Administrations. The positive impact of PR to engage with lawmakers and influencers and voters in the US brought about a constructive dialogue that improved performance...and the global dialogue around economic progress and development.
What do you love about this industry?
I love the willingness to explore – and embrace – fresh ideas.
What most frustrates you about this industry?
The industry has the greatest capability – of perhaps any industry – to shine light on issues that require global action. There are some within the industry who recognise this power and harness it. But there are others who have yet to realise that, unless we focus on the future together, there won't be anything left for the industry. Social impact is not a "niche" area or specialisation area for our industry...it should be treated as core to the business.
What are the communications industry's biggest challenges and opportunities?
The changing nature of the news industry, and consumption in news, is a major challenge. But it is also an opportunity if brands and organizations can find ways to partner with media funders in a real way as this transition takes place.
How do you relax or change pace when you're not at work?
Travelling and eating!
Can you share a book/movie/TV show/podcast that teaches a valuable lesson about PR?
While it may be familiar to many, I still ask every new hire in my teams to read “Made to Stick by Chip and Dan Heath.
If I wasn't working in marketing/communications, I would be...
I would like to be thinking about how to build engagement between communities of influence (including faith and culture) to become more active in the social development sector.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2023