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There was a long list of nominees for best communicator among world leaders this year, but for the second year running – miles ahead of anyone else in terms of mentions – the top spot went to New Zealand’s prime minister Jacinda Ardern, who followed up her exemplary response to the Christchurch shootings in March 2019 with outstanding communications around her government’s handling of the Covid-19 pandemic this year.
We asked our influencers to name the companies they think have best managed their brand communications and corporate reputation over the past year. Two companies stood out with the most multiple nominations: Microsoft (a perennial name on the list) and Walmart, whose reputation has been turned around by CEO Doug McMillon, the new chair of the Business Roundtable.
The list of nominees showed partial continuity from past years, reinforcing the lasting effects of a well-managed reputation. Apple, Google, Starbucks, Mars, Patagonia, Nike and J&J were again on the list, with new mentions including AirBnB, Peloton (with multiple nominations), SpaceX, Netflix and Blackrock.
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