Jennifer Kuperman | Influence 100
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Jennifer Kuperman 

Head of International Corporate Affairs 
Alibaba Group
US

 

 

Since taking on Alibaba’s top international communications role in 2017, Jennifer Kuperman has overseen a visible shift in the Chinese e-commerce giant’s global reputation, thanks to a concerted effort to ensure foreign countries better understand the company’s remarkable offering and growth story—as well as efforts to solve problems such as the sales of knockoff products. 
 
Kuperman has worked tirelessly to build a corporate affairs team that befits Alibaba’s rise into one of the world’s biggest brands, amid a challenging media environment that sometimes appears hostile to Chinese companies, and a very visible succession process after founder Jack Ma stepped down. There have been high-profile sponsorships—last year’s Winter Olympics in Pyeongchang—and a first-ever global advertising campaign, focused on the company’s role helping small businesses grow.

Kuperman was previously SVP and head of corporate marketing and reputation at Visa, and also served as the chief of staff to Visa’s CEO. She began her career as a management consultant with Accenture.