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Raja Rajamannar is responsible for building the Mastercard brand – overseeing the brand refresh that saw the company drop its name from the iconic interlocking circle logo — as well as driving business and advancing sustainable competitive edge for the company.
Can you share a moment in your career when you saw PR's direct impact on business performance?
Absolutely. Mastercard's True Name Card had a tremendous impact on both our partners, brand reputation and business. PR played a central role to this effort.
What are the comms industry's biggest challenges and opportunities in the year ahead?
Post-Covid recovery.
What have you most admired about this industry in 2020?
Its resilience.
How have you switched off from work and maintained wellness in lockdown?
Daily meditation and yoga.
Which book/movie/TV show/podcast/playlist/other cultural source has helped you get through this year or provided inspiration?
An autobiography of a yogi.
If I wasn't working in marketing/communications, I would be...
A teacher or an archaeologist.
Sum up 2020 in one word.
Enigma
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