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Investor relations and comms specialist Hilary McQuaide has a track record of spotting future technology giants ripe for acquisition and getting into their comms teams early to shape their approach. She has been head of social media and entertainment platform-of-the-moment TikTok since 2017, way before its surge in popularity, especially with Gen Z. Such has been the spike in users since lockdown – adding 12m users in March alone – that brands are now looking seriously at the short-form video platform as a comms channel.
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