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Sephora, a rare brick-and-mortar to flourish in recent times thanks to its experiential approach to retail, is taking a hit during the pandemic. Employees spoke out after being blindsided with mass layoffs as cities went into lockdown. While the brand has taken a reputational setback during the pandemic, it remains committed to its modern and progressive standing. For instance, Sephora notably committed to improving the diversity and equity of its stores after the #BlackLivesMatter protests in June.
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