Methodology | Influence 100 2023

The 2023 Influence 100


The Influence 100 is PRovoke Media’s annual compilation of the most influential in-house communicators around the world: the chief communications officers and chief marketing officers who have the most clout, in terms of their personal voice, the status of the companies they work for, and the PR agency hiring decisions they make.

This is the 12th year we have produced the listing and surveyed its members. Against the “permacrisis” backdrop of major geopolitical, economic, societal, cultural and environmental upheaval around the world, corporations and brands continue to face intense consumer, media and stakeholder scrutiny. And their senior communications executives are expected to deliver more than ever, faster than ever, from crisis counsel and employee communications, to data-driven insights and strategy, to creative content that will engage stakeholders in new ways across earned and owned channels, and even bottom-line results.

Meanwhile, smart CEOs recognise that trusted communications counsel is not only integral to reputation and transformation, but is business-critical in such uncertain times.

The 100 corporate communications and marketing executives profiled in the Influence 100 global listing are senior counsellors to some of the most powerful CEOs in the world. Those selected for the list are also central to their organisation’s public engagement.

PRovoke Media’s senior editorial team compiles this list every year based on our own research and external nominations, according to the following criteria:

  • The nominee’s status within their organisations, as well as the profile and topicality of those organisations. Only one person can be selected from each company.
  • Their influence over the PR agencies with which they work, and the budget they control.
  • Their thought leadership within — and occasionally beyond — the communications industry, and their reputation for innovation.
  • We also, as ever, strive for gender balance and racial diversity, as well as geographical spread.