Erika Intiso | Influence 100

Erika Intiso

MD, Marketing & Communication



Swedish flat-pack furniture giant IKEA restructured its global marcomms output into a new entity, IMC, in 2021. At the helm is Erika Intiso, MD of IKEA’s marketing and comms. She said of the restructure: ‘We want to be the go-to destination for people who seek inspiration around life at home, regardless of their choice of channels and platforms, and this movement will unleash several potentials for us and how we develop future common marketing and communication content.’

Intiso, who studied business management at Lunds universitet, spent more than 11 years at Tetrapak before joining IKEA initially as global purchaser, marketing. She’s held numerous roles at the Swedish company including comms manager and assistant MD and commercial and range manager for IKEA indirect material and services. Her vast experience and leadership track record complement her positive approach and can-do attitude.