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In June 2020, two years after the Covid pandemic made Zoom a mainstay of working life, Amy Hufft joined the video communications platform as head of brand and communications. In the time since, Hufft has helped cement Zoom as the go-to tool of hybrid working, raising both awareness and stature of the brand through tactics from PR to partnerships.
Before joining Zoom, Hufft cut her teeth in brand-side work at Shopify, where, during her four years head of global brand marketing and communications, she led brand campaigns and developed the ecommerce platform’s comms support team. Previous to that, Hufft was part of the agency world, serving as president of HL Group before going in-house.
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