Nontokozo Madonsela | Influence 100

Nontokozo Madonsela 

Chief Marketing Officer 
Momentum Metropolitan Holdings 
South Africa



Nontokozo Madonsela is known as something of a firebrand in the South African marketing world. Her 22-year career has been defined by an uncompromising commitment to delivering smart, innovative and memorable marketing across a range of industries.

For the past six years, she has been group chief marketing officer at Momentum Metropolitan Holdings, the fourth largest insurance group in South Africa, where she has developed a new marketing strategy, working with new agency partners, to support and reposition the group’s brands as they reset themselves for future growth after their 2010 merger. Her leadership – and her insistence on bringing a modern FMCG mindset to a traditional industry – has helped to shift the organisation’s culture, enabled Momentum to shift its messaging to connect better with customers, and ensured Metropolitan stays true to what matters to its customers.

Madonsela and her team also support the group’s inclusion, sustainability and social impact work, which includes initiatives focusing on areas such as financial education, investment in renewable energy, youth employment, skills development, and the Safe Park Initiative with UNICEF to provide safe spaces for children to play: the insurer is listed on the FTSE/JSE Responsible Investment Index, which acknowledges its ESG achievements.

Madonsela – one of our EMEA Innovator 25 for 2019 – previously worked at some of the largest South African multinationals, including Standard Bank (improving its customer satisfaction index by 4.4% improvement with one campaign), British American Tobacco, Coca Cola, South African Breweries and Hollard.