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Dara Treseder joined Autodesk in October 2022 from Peloton, where she helped the brand through high-profile events, from the fallout over an insensitive ad to the wild swings in business during and after Covid. In the months since joining Autodesk as CMO, Treseder has demonstrated the same creativity and gumption that led to Peloton’s brand campaigns, and crisis response. Within six months of her arrival, the B2B software company had rolled out three brand-building campaigns. At Autodesk, Treseder oversees the company's worldwide marketing, brand & creative, digital e-commerce, communications, global demand generation, and education business teams in roughly 50 countries.
All of which shows the way Treseder approaches her job with gusto. Just a few months into her Peloton job, Treseder launched Peloton's first major brand campaign highlighting nine real members of our @onepeloton community. She’s also dealt with major crises including a recall of treadmills after injuries and a child’s death. Most recently the company has revealed widening losses and dwindling cash on its balance sheet but been boosted by private lenders including Blackstone and Apollo which joined public loan investors to bolster its balance sheet with $705m of new debt.
Treseder joined Peloton from 3D printing startup Carbon, where she was CMO. Previously, she worked at GE as the chief marketing officer of its GE Business Innovations and GE Ventures divisions, and at Apple as global head of demand generation for FileMaker.
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