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There was a much shorter than usual list of nominees for best communicator among world leaders this year, but for the third year running – again miles ahead of anyone else in terms of mentions – the top spot went to New Zealand’s prime minister Jacinda Ardern, who continued to impress with clear communications around the pandemic.
We asked our influencers to name the companies they think have best managed their brand communications and corporate reputation over the past year. One name was head and shoulders above the rest: Pfizer, which was not only first to market with a Covid vaccine but which has smartly navigated a misinformation minefield.
Another vaccine producer, Moderna, also made it onto the list, and there were multiple mentions for Microsoft and Nike (both perennial names on the list), as well as Tata Group. There were also namechecks for Hyatt, AirBnB, Novo Nordisk, Disney, VW, CVS Health, the England football team (under the leadership of Gareth Southgate), Clorox, Heineken, Twitter, Unilever, Walmart, Patagonia, Delta, Lego and HP.
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