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Corey duBrowa has made his mark at Google since he took the top communications post in 2018, doubling the communications team, which now exceeds 400 people, while also paring down the behemoth’s PR agency roster from 170+ firms to roughly half that.
Can you share a moment in your career when you saw PR's direct impact on business performance?Working with Howard Schultz at Starbucks gave me a ringside seat to a very engaged CEO and a very good comms team working in partnership to create programs that had a very direct impact on that company's business (and by extension, reputation).
What are the communications industry's biggest challenges and opportunities in the year ahead?Diversity, equity and inclusion. Both, in one. We need to get after this in a real/systemic way.
What have you most admired about this industry over the past year?
Resilience during the biggest public health crisis of our lifetimes.
What has most disappointed you about this industry over the past year?
Lack of progress with DE&I. This needs to change.
How have you switched off from work and maintained wellness in lockdown?
I took up an old hobby and started DJing at a Bay Area radio station again. Great fun and something that requires you to be totally ‘present’ in order to be any good at it.
Which book/movie/TV show/podcast/playlist/other cultural source has helped you get through this year or provided inspiration?
I have quite enjoyed the first couple of episodes of Jeremy Clarkson's Farm – I can relate in so many ways!
If I wasn't working in marketing/communications, I would be...
A fly fishing guide. I need some work on my game, though.
Sum up 2021 in one word.
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