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Investor relations and communications specialist Hilary McQuaide has a track record of spotting future technology giants ripe for acquisition and getting into their comms teams early to shape their approach. She has been head of social media and entertainment platform-of-the-moment TikTok since 2017, way before its surge in popularity, especially with Gen Z. There has been a spike in users since lockdown – the platform now has more than 1 billion users worldwide and revenue surged 111% in 2020 and most consumer brands now consider the short-form video platform as a comms channel.
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