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Jonathan Adashek joining IBM as its chief communications officer in January 2020 was one of the biggest industry people move stories last year. Assuming one of the business world’s highest profile communications jobs following the departure of Ray Day, Adashek stepped up to lead a department that Day purposefully upended upon joining the company two years earlier, including overhauling IBM’s longstanding PR agency relationships, in an effort to rally the flagging business.
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