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Since taking charge of Coca Cola's communications function in 2017, Bea Perez has ushered in a more engaging era for the soft drinks giant's public relations efforts, at a time when it is under scrutiny like never before. Having served as chief sustainability officer since 2011, Perez understands the challenges better than most, but remains tested by Coca-Cola's continued ability to make headlines when comments are taken out of context.
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