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Matthias Berninger walked into the top public affairs job at life sciences company Bayer in January of 2019, and straight into a storm. The German multinational’s acquisition of US agriculture giant Monsanto in 2018 – along with its headline-grabbing weedkiller, RoundUp – is set to dominate the firm’s engagement with its policy and political stakeholders at a local, European and global level for some time.
Can you share a moment in your career when you saw PR’s direct impact on business performance?
Many little ones where business acknowledges it is flawed.
What are the communications industry's biggest challenges and opportunities in the year ahead?
The shift from talking about sustainable transformation to actually doing it and having a real impact (both challenge and opportunity).
What have you most admired about this industry over the past year?
Resilience of people who went through a lot, especially the brave ones that asked for help.
What has most disappointed you about this industry over the past year?
Layoffs of a generation that just got started and thus the loss of potential in many firms.
How have you switched off from work and maintained wellness in lockdown?
Outdoor cycling paired with Audible.
Which book/movie/TV show/podcast/playlist/other cultural source has helped you get through this year or provided inspiration?
The Wizard and the Prophet by Charles C. Mann and Coach Lasso.
If I wasn't working in marketing/communications, I would be...
Hopefully happy and fulfilled somewhere else.
Sum up 2021 in one word.
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