Bozoma Saint John

Chief Marketing Officer
Netflix
US

 

 

It’s been one year since Bozoma Saint John became Netflix’s third CMO in quick succession. Since then, she’s taken to the high-profile role, most recently calling out the different standards Black female executives face because of tokenism.  

“You get put in the role, and you know everybody else is thinking it, and you’re thinking it a little bit too. So guess what happens: You have to outperform,” she told The Hollywood Reporter in May.

Saint John has built one of the most illustrious marketing careers, infused with astonishing creativity for imaginative brands: Apple, PepsiCo, Uber — and now, Netflix. In June 2020, she was named global CMO at the entertainment powerhouse that now has more than 200 million memberships across 190 countries. 

Her arrival at Netflix came with notable fanfare with the media touting her accomplishments integrating marketing with culture. She left the entertainment agency Endeavor to take the high-profile role. Her career started at Spike Lee’s advertising agency, Spike DDB. From that point, it’s a roster of the most innovative companies across sectors: she managed brands within the PepsiCo beverages portfolio, before becoming head of music and entertainment marketing there. She was also head of global consumer marketing at Apple Music & iTunes; was chief brand officer at Uber; before taking on the CMO role for Endeavor, which included WME, IMG, UFC, Miss Universe, among other brands.

Saint John's career has also been marked by induction into Billboard’s Women in Music Hall of Fame (2018) and the American Advertising Federation Hall of Achievement (2014), as well as recognition on The Hollywood Reporter’s Women in Entertainment Power 100 list (2018) and on Forbes’ World’s Most Influential CMOs list (2018).