Dominique Wood-Benneteau | Influence 100

Dominique Wood-Benneteau 

Director of Communications, Group & France 



Dominique Wood-Benneteau joined French multinational retailer Carrefour in its highest-ranking communications role in August 2018, as Laurent Glépin, Carrefour’s former group executive director of communications, moved agency-side into a new life as a VP at Publicis Consultants after only one year in the role.

Wood-Benneteau joined the company – one of the largest supermarket chains in the world – at a time when it was facing a slowdown in sales. She arrived from Air France-KLM Group, where she was communications director. She had previously steered comms for France-based international transport operator Transdev, after starting her career in consultancy, including 12 years as general manager of Havas marketing and advertising agency W&cie.

Supermarkets were one of the few fortunate sectors in the current pandemic, and 2021 sales at Carrefour have been strong. Nevertheless, the chain is not being complacent in terms of marketing and reputation, from recently rebranding its white label value range as Simpl, to launching an initiative that enabled customers to donate to essential aid in Lebanon following last summer’s tragic explosion in Beirut.