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As an iconic company adapting to the 21st century automotive industry, Ford has made some high-profile moves since Mark Truby assumed the job of CCO in May 2017 as part of a management shakeup resulting from a two-year slump. Demand is building for new products including the electric Mustang Mach-E and Bronco Sport, both of grew out of the company’s turnaround plan that includes no longer making traditional sedan models, as a means of cutting costs while focusing on SUVs. In another sign of the times, the company launched Ford Autonomous Vehicles, a new organization charged with accelerating its AV business to capitalize on market opportunities.
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