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Having spent four years in media relations and corporate communications for Deutsche Bank, Andreas Bartels was familiar with the pressure of being responsible for the reputation of one of Germany’s largest and most respected companies before he joined national airline Lufthansa as media relations chief in 2007. But nothing in any other sector could have prepared him for the crisis that struck when a pilot for low-cost Lufthansa brand Germanwings flew his plane into side of a mountain in March of 2015.
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