Patricia Malavez | Influence 100

Patricia Malavez 

Presidency Advisor for Digital Transformation 



As the digital leader at Brazilian oil giant Petrobras, Patricia Malavez certainly has her work cut out in terms of modernizing one of the country’s key global players. Responsible for digital transformation in communications, Malavez leads projects that have impact on the digital presence of the brand. She also oversees the implementation of Workplace from Facebook for 72,000 employees and contractors, leads a multidisciplinary team of communications, IT and HR professionals, and is in in charge of change management, leadership engagement and communication campaigns. 

Malavez was well primed for the role, which she took on in 2019. Prior to Petrobras, the former journalist spent more than a decade with Brazilian mining giant Vale, where she overhauled the digital strategy, including websites, social media, content marketing, data analysis, advertisement campaigns, development of mobile apps and games, VR videos, AI projects and internal strategy.