The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke, previously known as the Holmes Report.
The PRovoke podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Latest video interviews and campaigns from PRovoke, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
Coverage of the World Economic Forum in Davos.
PRovoke's annual analysis of the top reputation crises to rock the corporate sector.
PRovoke's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from Provoke.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke. Subscribe today!
PRovoke's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke's 2021 Global 250 Agency Ranking and/or our 2020 Agencies of the Year competitions now.
PRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke elevates the PR industry at Cannes in 2020, in conjunction with ICCO.
PRovoke's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke's premium partners.
PRovoke's editorial series published in collaboration with partners.
This may come as a surprise to shoppers in the UK and the US, where a company of the same name shuttered its retail stores two decades ago, but Woolworths is Australia’s most valuable brand, according to a recent report from consulting firm Brand Finance.
Can you share a moment in your career when you saw PR's direct impact on business performance?
There has been no greater impact than this year. 2020 has been a year in which PR has helped play a critical role in helping deliver quick-to-market messages to consumers and stakeholders during an unprecedented and challenging period. PR has been the go-to comms discipline used to inform customers around critical brand messages, particularly in the food retail environment during a time of consumer uncertainty. Ensuring customers were delivered accurate information quickly helped build trust, which had a direct impact on the way the business performed during this period.
What are the comms industry's biggest challenges and opportunities in the year ahead?
The industry has played a critical role in helping brands navigate unchartered territory in 2020. It has an opportunity to continue to play a strong leadership role in helping business navigate its way forward as we all continue to live in a world with Covid and manage the longer-term impacts of the pandemic. The main challenge will be ensuring the comms industry can continue to evolve, as well as attract and retain talent to ensure it continues to innovate the way businesses are communicating to their customers.
What have you most admired about this industry in 2020?
The central seat at the table that communications has had in helping navigate the challenges of the year. Getting the message right for the customer has never been more important in helping build trust. The brands that have delivered on that front have used the agility of their comms and PR teams to execute that message.
What has most disappointed you about this industry in 2020?
Not so much disappointment, but the challenges brought on by Covid-19 has seen many strong agencies lose some of their most talented teams due to a reduction in client spend. I’m hopeful the industry can recover and adapt quickly from this.
How have you switched off from work and maintained wellness in lockdown?
Switching off has been a challenge given the nature of working in communications for a supermarket and food retailer during a period of Covid. During the early peak in Australia, there would be a new issue to address, multiple media to respond to or proactive communication to send to customers seven days a week. To switch off post the early peak, I made a commitment to friends and family to spend as much time as possible with them. Since restrictions have eased where I live I’ve made the most of ensuring my partner and I get out for lunch and try and explore new areas of the city where we live.
Which book/movie/TV show/podcast/playlist/other cultural source has helped you get through this year or provided inspiration?
I am someone who enjoys live entertainment and theatre as a way of switching off. It has been a challenge to find an alternate outlet to provide the same inspiration outside of work, but I have enjoyed the opportunity to watch international productions of live theatre online during the last few months, particularly from the National Theatre in London. It’s not a substitute for live performance, but has kept me connected to an area of interest away from work. Like many others I’ve also got hooked on bingeing shows on TV, Succession being the latest.
If I wasn't working in marketing/communications, I would be...
Working in aviation or trying my luck in the theatre!
Sum up 2020 in one word.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2021