Marc Mathieu | Influence 100

Marc Mathieu




Marc Mathieu joined Samsung in 2015 after four years leading global marketing at Unilever, where he was responsible for the development of Unilever’s global marketing strategy ‘Crafting Brands for Life’, an initiative to build brands with purpose that improve the lives of the people they serve, and the Project Sunlight effort to motivate millions of people to adopt more sustainable lifestyles.
Speaking in Cannes this year, Mathieu laid out a forward-thinking vision for marketers: “We have an opportunity to think how we evolve the marketing we do to sell a bit less and serve that community a bit more, to think about not just invading people’s lives but helping people hustle through their lives, not using AI to use data to get more intrusive, but on the contrary, to support and serve people better.”

At Samsung, Mathieu is bringing a similar mindset to the company’s marketing efforts. In addition to overseeing US marketing, he leads Samsung’s Global Marketing Center for Excellence, where he aims to empower a new generation of content creators and storytellers — partnering with the New York Times to reinvent journalism with 360-degree video, FOX to bring entertainment experiences into the home, and Six Flags to create a virtual reality roller coaster experience.

Mathieu’s track record of marketing innovation also includes senior roles at Coca-Cola and sustainability consultancy BeDo.