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As head of group communications for the Abu Dhabi National Oil Company, Omar Zaafrani has a particularly complex brief. Since joining the state-owned company in 2016 he has built the company’s first communications team, playing an integral role in the company’s transformation efforts, responsible for engaging with and securing buy-in from a diverse range of stakeholders—efforts that earned the company two Diamond SABRE Awards in our EMEA region competition earlier this year.
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