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As an iconic company adapting to the 21st century automotive industry, Ford has made some high-profile moves since Mark Truby assumed the job of CCO in May 2017 as part of a management shakeup resulting from a two-year slump. As part of its turnaround plan, the company announced last year that it will no longer be making traditional sedan models, a plan to cut costs while focusing on SUVs. In another sign of the times, last year launched Ford Autonomous Vehicles, a new organization charged with accelerating its AV business to capitalize on market opportunities.
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