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Facebook was enduring its worst crisis to date in the fall of 2018. The company had launched an external effort to portray itself as transparent and sensitive to criticisms regarding its role in promoting fake news, and an internal initiative, “We Get It,” to reassure employees. Then it was found to have hired a Washington, DC, firm to conduct a smear campaign that employed anti-Semitic tropes to discredit its critics. It was against this backdrop that the company named Nick Clegg as its new vice president of global affairs and communications.
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