Fiona Mills | The Innovator 25 EMEA 2019

Fiona Mills

PR Manager


Fiona Mills, the PR manager at Gregg’s, is the woman behind transforming perceptions of the British sausage roll and sandwich purveyor from being seen as a somewhat low-end lunch option to one of the most innovative and creative retailers in the business. You might even say Mills and her agencies have inspired the Holy Grail of consumer marketing: brand love, particularly for innovations such as the launch of the vegan sausage roll. Mills has been described by one agency head who’s worked with her as “leagues ahead on pushing boundaries,” developing award-winning marcomms, PR and above-the-line work over the six years she has been at Gregg’s that has really brought its often-cheeky brand personality and values to life.