Please refer to our Privacy Policy for important information on the use of cookies. By continuing to use this website, you agree to this.

Latest Longreads Focus Rankings & Data Events & Awards Agency Playbook A-Z News

Latest

News

The latest PR news from PRovoke Media, previously known as the Holmes Report.

Opinion

Opinion and commentary from PRovoke Media, previously known as the Holmes Report.

Podcasts

Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.

Videos

Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.

Longreads

Premium Content

Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.

Analysis

Industry-leading analysis of the PR stories that matter.

Profiles & Interviews

Explore PR profiles and interviews with leaders from the marketing and PR worlds.

Research & Trends

Keeping up with the latest thinking on PR industry expansion.

Focus

Burson

Coverage and analysis of BCW's merger with Hill & Knowlton to create Burson.

Davos

All of PRovoke Media's coverage and events from the World Economic Forum in Davos.

Cannes

Coverage of the Cannes Lions from PRovoke Media in association with ICCO.

Crisis Review

PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.

Coronavirus

PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.

Trend Forecasts

PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...

Diversity & Inclusion

Diversity & inclusion trends, views and analysis from Provoke Media.

Creativity

Creative work, trends and views from the global public relations industry.

Social & Digital

Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.

Technology

Our coverage of key technology PR trends and challenges from around the world of digital communications.

Consumer

From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.

Employee Engagement

PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.

Sports Marketing

Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.

Rankings & Data

Global PR Agency Rankings

PRovoke Media's definitive global benchmark of global PR agency size and growth.

2024 Agency Research: Enter Now

Enter PRovoke Media's 2024 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.

Agencies of the Year

PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.

Influence 100

The 100 most influential CCOs & CMOs of leading brands around the world.

Innovator 25

PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.

Global Creative Index

The most creatively awarded PR campaigns and agencies in the world.

Creativity in PR

In-depth annual research into the PR industry's efforts to raise creative standards.

Asia-Pacific Communication Index

APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.

Events & Awards

SABRE Awards

The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.

PRovokeSummit Global

The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.

PRovoke Media Regional Series

A global network of conferences that explore the innovation and disruption that is redefining public relations.

Agencies of the Year

Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.

Roundtables

Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.

Cannes Condensed

PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.

PRovoke Media — Davos

PRovoke Media's coverage & events from the World Economic Forum in Davos.

Agency Playbook

The PR industry’s most comprehensive listing of firms from every region and specialty

All Jobs

Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.

Fabio Ventoruzzo

Corporate Communications & Sustainability Director
Sisal

Italy

“To get out of a creativity rut, open the windows and listen to others: there’s such inspiration from outside your own business.”

As the corporate communications and sustainability lead at gaming powerhouse Sisal – which operates lotteries, betting, online games and amusement machines across Italy, Morocco and Turkey – Fabio Ventoruzzo has spearheaded an innovative communications strategy over the past year to demonstrate the firm is an international leader in responsible gaming and a purpose-led digital company. He has supported the firm’s overall corporate ESG framework by setting a 2030 Sustainability Agenda, and the rebranding of GoBeyond, Sisal’s project to support the start-up ecosystem by fostering social impact and responsible innovation. Before joining Sisal and making such a rapid impact, Ventoruzzo was head of corporate social responsibility, thought leadership and public affairs at AXA Italia and was a VP at corporate reputation firm RepTrak.

How do you define innovation?
What can be achieved in a different way and can be transformative in perceiving a brand and/or a sector.

Describe a moment in your career that you would consider to be innovative.
Enriching a call for ideas – Sisal’s GoBeyond initiative – with a responsible purpose to impact society through technology and digital innovation.

Who do you admire for his/her approach to innovation?
Everyone in the business with a disruptive approach in transforming a traditional industry into arenas where players from different industries are competing.

How do you get out of a creativity rut?
Opening the windows and listening to others: there’s such inspiration from outside your own business.

What advice would you give to the PR industry around embracing innovation?
Innovation is the means and not the end.

What would you be doing if you weren't doing your current job?
History teacher.

Which book/movie/TV show/podcast/playlist/other cultural source has provided inspiration over the past year?
The Inevitable, a book by Kevin Kelly about technologies affecting everyday life. And Mirabilis, by Ersilia Vaudo, on intuition that changes our ideas about the universe.

How can the PR and communications industry harness innovation to make more progress on diversity, equity and inclusion?
Digital accessibility has a tremendous power to foster social inclusion and support active citizenship.