Fabio Ventoruzzo | The Innovator 25 EMEA 2023

Fabio Ventoruzzo

Corporate Communications & Sustainability Director 



“To get out of a creativity rut, open the windows and listen to others: there’s such inspiration from outside your own business.” 

As the corporate communications and sustainability lead at gaming powerhouse Sisal – which operates lotteries, betting, online games and amusement machines across Italy, Morocco and Turkey – Fabio Ventoruzzo has spearheaded an innovative communications strategy over the past year to demonstrate the firm is an international leader in responsible gaming and a purpose-led digital company. He has supported the firm’s overall corporate ESG framework by setting a 2030 Sustainability Agenda, and the rebranding of GoBeyond, Sisal’s project to support the start-up ecosystem by fostering social impact and responsible innovation. Before joining Sisal and making such a rapid impact, Ventoruzzo was head of corporate social responsibility, thought leadership and public affairs at AXA Italia and was a VP at corporate reputation firm RepTrak.

How do you define innovation?
What can be achieved in a different way and can be transformative in perceiving a brand and/or a sector.

Describe a moment in your career that you would consider to be innovative.
Enriching a call for ideas – Sisal’s GoBeyond initiative – with a responsible purpose to impact society through technology and digital innovation.

Who do you admire for his/her approach to innovation? 
Everyone in the business with a disruptive approach in transforming a traditional industry into arenas where players from different industries are competing.

How do you get out of a creativity rut?
Opening the windows and listening to others: there’s such inspiration from outside your own business.

What advice would you give to the PR industry around embracing innovation?
Innovation is the means and not the end.

What would you be doing if you weren't doing your current job?
History teacher.

Which book/movie/TV show/podcast/playlist/other cultural source has provided inspiration over the past year?
The Inevitable, a book by Kevin Kelly about technologies affecting everyday life. And Mirabilis, by Ersilia Vaudo, on intuition that changes our ideas about the universe.

How can the PR and communications industry harness innovation to make more progress on diversity, equity and inclusion?
Digital accessibility has a tremendous power to foster social inclusion and support active citizenship.