The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
The World Economic Forum is the International Organization for Public-Private Cooperation. Discover more Davos news today.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke Media. Subscribe today!
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn study of Asia-Pacific in-house communications professionals in 2021.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
Founded in 2009, Red Bridge has established itself as a relative rarity in the Greater China PR market — an independent agency that has demonstrated an ability to win big business without the sometimes cumbersome scale that is often required of the country’s most successful firms. Now numbering more than 50 people under the leadership of founder and managing partner Penny Burgess, Red Bridge reported eye-catching growth of 44% in 2015, driven by new business from DFS, Value Retail Europe and Revolve. Those accounts join a roster that already includes Melia Hotels & Resorts, Forever 21, Ted Baker, Paramount Farms, Soneva Group, Bloom & Grow and UTS Insearch.
Since its launch in 1996 (then known as Blue Focus PR), Oscar Zhao’s company has grown into the largest public relations consultancy in China and one of the top 10 public relations business in the world, with 2015 fee income (per our 2016 Top 250 ranking) of close to $250 million—up by 30% last year.
Having made three very different acquisitions in China—strategic communications consultancy Eastwei, events-driven company Luminous Experiential, and digital marketing and PR firm Genedigi—it has taken a while for MSL’s operations in Asia’s most dynamic market to mesh, but despite the fact that the latter two firms retain their original brands, it is becoming increasingly difficult for competitors to pretend that the Publicis-owned agency is not now a major player in the market, uniquely positioned to provide both top level strategic counsel and local market execution that includes 750 professionals in 11 Greater China offices.
Growth over the past 12 months was better than 20%, with much of the new business coming from established brands like AXA, Melco Crown Entertainment, Marriott International, Lego, United Technologies, Audi, and UBS, but perhaps the most exciting development coming from assignments supporting some of the market’s most disruptive companies: Netflix, Alibaba, Tencent, ASOS, and Google among them.
The firm’s burgeoning digital capabilities have been at the heart of its success, with digital revenue up by 35% last year. The agency’s i3 methodology starts with insight (there has been a significant investment in data and analytics), proceeds through integration (which means engaging consumers and other stakeholders through a wide range of digital and social content and non-traditional channels), and ends with impact. And the latest innovation is a new platform—Conversation2Commerce—that “harnesses the power of influence to drive brand lift and commerce.” C2C draws upon the integration of paid, owned and shopper media to add scale, measurability and targeting to the firm’s earned media coverage and helps turn conversations into commercial success.
The leadership team includes Greater China CEO Faith Brewitt, who previously ran her own China-based consultancy and has 20 years of in-market experience; managing director Daisy Zhu, a 10-year MSL veteran; Luminous managing director Xavier Daurian, who joined last year from Havas; and Dennis Hsu and Terence Yam, who lead the Taiwan and Hong Kong operations respectively.—PH
With fee income estimated at almost $150 million, Ogilvy Public Relations is still the number one multinational in the Asia-Pacific region, and Asia is still the number one region for the WPP-owned agency. With 29 offices in 23 cities, the firm has the largest footprint across the region, with its greatest strength in the Greater China market, where it has long been established as the market leader. Ogilvy PR’s Asia-Pacific CEO Scott Kronick has been based in China for more than two decades now, and he is ably supported by China/Hong Kong president Debby Cheung, who has been with the agency for 26 years, and Beijing COO (another 20-year veteran) CP Yang.
The firm’s Greater China offering includes offices in Hong Kong, Taipei, Guangzhou, Shanghai, and Beijing. Revenue increasing at a double-digit rate last year, driven in particular by strong digital, social and ecommerce growth.Notable new business included a major global win of Huawei, along with work from the Chengdu government, Ocean Park Hong Kong, Ikea and Google. The firm’s global China outbound practice, meanwhile, is stronger than most, led by VP Helen Ye.
The firm is a leader in consumer marketing (in part thanks to a close working relationship with its sister agencies), technology, public affairs, and of course digital and social media. There was eye-catching integrated work for Nestle, along with the Cannes Lions-winning campaign for Visit Britain, “Great Chinese Names for Great Britain”. — AS
Weber Shandwick’s Asia-Pacific growth over the past 18 months has been impressive, and mainland China has been the major driver, with revenues up by 33%. Throw in Hong Kong—a more mature market that has nevertheless been posting strong double-digit growth of its own—and the Greater China market accounts for more than 50 percent of the firm’s revenue in the region.
There has been new business from some major brands: GM, Mattel, the Beijing 2022 Olympic Committee, Genzon, Uxin, GSK, Turkish Airlines, UPM, Mido, Tory Burch, IFF, and Anbang Insurance. They join a roster that includes a good balance of Chinese and multinational companies: Shenzhen BYD, Nike, Swatch, Amazon, MasterCard, Nestle, Lenovo, and Master Kong.
Some of the underlying trends are interesting. For one thing, the percentage of work from China-based businesses is growing (which also means that China is exporting more business to the rest of the global network). For another, about 50% of the firm’s revenue now comes from marketing rather than PR budgets, a trend that is reflected in the amount of work being done in non-traditional areas ranging from e-commerce to film production to media buying and talent management. Digital assignments are, not surprisingly, up by better than 50%, and sports marketing is another area of activity thanks to a good working relationship with sister agency Octagon.
As for Hong Kong, it quietly enjoyed its sixth year of double-digit growth, with new business from Google and ongoing work with Abbott, Audi, AXA, Dubai Tourism, Hong Kong Jockey Club, Invesco, and MasterCard.—PH
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2021