The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
All of PRovoke Media's coverage and events from the World Economic Forum in Davos.
Coverage of the Cannes Lions from PRovoke Media in association with ICCO.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2023 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
The ageing population in many Asian markets has led to a renewed focus on healthcare public relations among many of the major multinational agencies operating in the region, but there is nothing new about FleishmanHillard’s emphasis on the sector, which has been a key component of its regional business since it expanded into Asia more than 20 years ago. Its capabilities have expanded from pharmaceutical marketing to include market access, regulatory and legislative issues, clinical trial work, and technical medical communications across the full lifecycle of products from drugs to devices.
The firm has strong healthcare teams in Bangkok, Beijing, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, New Delhi, Seoul, Shanghai, Singapore, Sydney, Tokyo, and also collaborates with other Omnicom-owned healthcare-focused agencies to deliver and even broader array of services across even more markets. More and more of that work involves engaging directly with consumers, as the look for information themselves rather than blindly following “doctor’s orders,” leading to increased demand for digital and social content.
Fleishman’s healthcare business has grown by better than 50% over the past three years, and there are now more than 40 experts across the region, including Singapore-based Phyllis Cheng, whose past experience includes leading roles with the Hong Kong Cancer Fund and the Australia Cancer Patients Group. New in 2016 is Adam Weiss as senior healthcare consultant in Tokyo, joining from McCann Health.
Clients include Abbott CEVHAP (The Coalition to Eradicate Viral Hepatitis in Asia Pacific), GSK, Johnson & Johnson, Medtronic, Novartis, Otsuka Pharmaceutical, Philips, and the World Health Organisation, while new business came from Ayumi Pharmaceutical, Bayer, Becton Dickinson, and Ferring Pharmaceuticals. — PH
Over the last 56 years, Cosmo has grown into one of Japan’s leading strategic PR firms counseling both multinational and domestic companies on how to communicate with audiences in Japan. The firm’s remarkable longevity has proven to be competitive differentiator in a country where personal connections are invaluable to effective influence and engagement. Cosmo’s vast and longstanding network includes the medical community, opinion leaders and government officials.
Having a deep understanding of the Japanese healthcare sector enabled the firm to help clients navigate changes, enacted last year, on the way healthcare is promoted in Japan. Cosmo’s senior advisors provided invitation-only ‘study sessions’ to help clients stay up-to-date on the changes. Headcount is approximately 40 full-time professionals and operating profit is up by 13% — an impressive figure considering Japan’s GDP growth rate was less than 1%. Last year, Cosmo also introduced a Woman’s Health practice to the firm. Notable work includes partnering with MINI to expand brand awareness in Japan and acquire ‘MINI-fans’ for the release of its R60 Japan edition. The campaign spotlighted how young Japanese office workers don’t use their paid holiday and included a consumer survey shared with the media. The firm’s CEO Kumi Sato also authored of one of the country’s best-selling leadership textbooks. — AaS
There are nice to problems to have, and among them, are growing 100% YOY and expanding into new markets (Singapore and the Middle East) while figuring out how to retain your organization’s vision and culture. This is what SPAG Asia faced last year as it grew to $2.15m and 25 employees.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2023