2020 Best PR Agencies to Work For | Holmes Report
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About & FAQs

About/FAQ | NORTH AMERICA 2020: LARGE | MIDSIZE | SMALL | BOUTIQUE|
Analysis: What Does 'Best Agency to Work For' Mean In the Covid-Era?


Being selected as a Best Agency to Work For by PRovoke Media is considered the ultimate benchmark of PR firm culture and workplace performance, in an industry whose primary asset remains its people. 

PRovoke Media's  Best Agencies to Work For are determined by a comprehensive survey of agency employees at more than 50 agencies throughout North America and nearly 30 agencies across EMEA and Asia-Pacific, each. The process solicits employee views on a wide range of issues, ranging from the integrity of senior management to the quality of professional development, from empowerment and risk-taking to compensation.

For more information about the methodology and diagnostic tools, check out our FAQs, below.


Who handled the research?

PRovoke Media tabulates the scores internally.

How were agencies qualified and categorized?
Please note, the following categories are general guidelines and occasionally some agencies will fall outside of these ranges.

  • Large (250+ employees)
  • Midsize (100 to 249 employees)
  • Small (50 to 99 employees)
  • Boutique (10 to 49 employees) 


How were the “Best Agencies to Work for” determined?

PRovoke Media determined what makes for a great place to work and designed a survey for agency employees to rank their employer on these attributes. The survey examines 14 areas of agency life: Engagement, Management, Client Service, Empowerment, People, Culture, Diversity, Work, Communication, Professional Development, Ethics, Compensation, Work Quality and Open Ended questions.

Can I Order A Specific Analysis for My Agency?
Yes, contact usfor more information. Participating agencies can purchase individual scorecards and reports. 


About/FAQ | 
NORTH AMERICA 2020: LARGE | MIDSIZE | SMALL | BOUTIQUE

Analysis: What Does 'Best Agency to Work For' Mean In the Covid-Era?