The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
All of PRovoke Media's coverage and events from the World Economic Forum in Davos.
Coverage of the Cannes Lions from PRovoke Media in association with ICCO.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2023 Global 250 Agency Ranking and/or our Agencies of the Year competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
Now in its 22nd year — making it one of the pioneers of PR in the Bulgarian market — United Partners remains one of the most innovative firms in the Central and Eastern European region, thanks to its aim to be the ‘Tesla of the communications industry.’ And that goal appears to be paying off, with UP up 25% (almost double its forecast) in 2019 to €2.7m, which the firm attributes to a focus on talent, culture and happy clients.
The firm’s FMCG offering led this expansion, underpinned by 22-year client P&G, but there was also new business from the EU Commission, Lime, Volvo, Janssen, Fjallraven, Financial Times, National Revenue Agency, Calvin Klein, Unicef and Fadata — all of which join a client roster that features IBM, VMware, Viber, Abbvie, H&M, Tommy Hilfiger, Monsanto, Paysafe and Saab.
A full-service firm, United has also reinvented its teams to better fit client needs — structuring talent around innovation, insight, creative, client relations and external relations, stepping up its workplace culture initiatives and promoting Victor Savkin to head of finance and strategy. Savkin joins a leadership team that also includes Maria Gergova-Bengtsson, George Ivanov and Nikolay Sabev.
United Partners has always taken its own thought leadership seriously, thanks to a mindset that also sees it working with third party platforms such as Hubspot, Indahash, and Prowly. Campaign highlights include Lime’s market launch in Bulgaria and the Pampers Preemie initiative. — AS
H+K Strategies (Poland/WPP)
Hill+Knowlton’s Polish office has been on a three-year run of 20% per annum growth, doubling in size and establishing itself as a top three player in Eastern Europe’s largest public relations market—and making it the fastest growing office within H+K’s continental European “cluster.” New business last year came from AliExpress, BSH, Ferrero, Jeronimo Martins, Mondelez, Pfizer and Wyborowa Pernod Ricard—a healthy mix of Polish and international clients. They join a roster that includes 3M, Boeing, Coca-Cola, the European Commission, Facebook, Heineken, Huawei, Johnson&Johnson, Shell and Spotify.
The firm has a strong management team, led by CEO Grzegorz Szczepański, who is also serving his second term as president of ZFPR (the Polish trade association), executive vice president Katarzyna Kaminska, who joined from Havas Group in Poland this year, and managing director Katarzyna Fabjaniak. They have built an egalitarian culture with a particular emphasis on development for younger professionals.
Highlights of the firm’s work included launching the Polish edition of the global Facebook Community Guides, project are guides written by representatives of the Facebook community, with a focus on Krakow, the 2019 European Capital of Gastronomy Culture; a campaign celebrating the 15th anniversary of Poland’s accession to the European Union for financial transaction company TransferGo; and an expedition to Namibia, showcasing the sophistication of mobile photography for Huawei.—PH
MSL (Publicis Groupe)
MSL has an extensive network in Central and Eastern Europe, with more than 150 people across offices in Poland, Romania, Bulgaria, Slovenia, and the Czech Republic, generating revenues of around €8.6 million. Those branded operations are supplemented by Publicis offices in eight additional markets, and through affiliates and partners the firm has worked in more than 20 markets in the region, delivering full-service solutions across corporate and consumer, crisis management and IR, public affairs and CSR, healthcare and technology.
The largest operation is in Warsaw, where MSL is the clear number one in the region’s largest PR market, with a team of close to 90 under the leadership of regional CEO Sebastian Hejnowski and general manager Sebastian Stępak. But some of the other offices in the region make a significant contribution to creating a well-rounded, forward thinking presence for MSL: Romania’s MSL The Practice, for example, has an outstanding history of award-winning creative work (including four SABRE Award nominations this year); Sofia is home to a social listening capability that serves offices and clients across the region but also works under the “Power of One” banner with other local Publicis agencies; the two-year old Prague office recently merged with digital firm Kindred, acquired last year.
Clients include global brands like Netflix, Procter & Gamble, Carrefour, Lenovo, Pernod Ricard, Emirates, Heinz, Astra Zeneca, Amnesty International, Burger King, Mastercard, the Coca-Cola Company, and the US Department of State. Interesting work last year included the “Tomorrow Without Smog” campaign for Arcelor Mittal in Poland and the anti-racist “Never Again” initiative for the Polish government, a campaign for MedLife in Romania that featured “the first live heart intervention” using a hologram, and “Project Stratos” for Samsung.—PH
Our 2017 Eastern European Consultancy of the Year, Seesame Communication Experts spent its 23rd year in business honing its strategy and mission with the goal of maintaining its market leadership — and serve as a model for the Slovak PR industry. A big part of maintaining that stature during the last year was taking a long and hard look at the agency’s strategy and mission, and how that has shifted over the years. Today, the firm’s focus is clear: providing services in line with the core offerings and values of public relations — and doing so with purpose — as well as provide the innovative creative and editorial content necessary to achieve that goal. All of which the agency was supported by numerous initiatives in 2018, when the firm created a social impact team devoted exclusively to working with clients, each of which is encouraged to rally around the causes that make sense for them and their business. That year, Seesame also added to traditional PR services, the agency now has creative solutions and in-house editorial content teams, staffed by journalists and video editors. Senior staff share their expertise with clients, offering training on communicating with the media as well as business partners.
The moves are paying off for Seesame. The firm’s fee income rose to nearly €3.1m in 2019 (its sixth consecutive year of growth), thanks to an impressive roster of existing clients and new business wins. Companies including Heineken, Lucron, ESET, Saint-Gobain, Transparency International Slovakia and Samsung joined a list already populated by Henkel, Association of Innovative Pharmaceutical Industry (AIFP), IKEA, Shell, ESET, Janssen, YIT and MSD. 2019 reaped notable campaigns, too. In its own fight against the spread of disinformation, Seesame created a Facebook Messenger chatbot that discovers and fights fake news. The Checkbot also teaches people how to spot disinformation themselves. It’s work for mobile carrier O2 included rolling out a custom-build navigation app that rewarded drivers with free data for not touching their phones while driving. — DM
Founded in 2007, Hungary’s Uniomedia has grown steadily from one client to more than 20 today, serving as the market’s biggest independent and drawing particular attention for the quality of its campaign work, which this year helped it secure no fewer than three SABRE-nominated campaigns — for Heineken and Magyar Telekom. That performance reflects Uniomedia’s ability to integrate corporate PR with marketing, via a content creation, government relations and stakeholder engagement approach for such clients as Deutsche Telekom, Microsoft, Sanofi, Merck, Heineken, Intesa SanPaolo, Mastercard, NN, Cetelem Bank, Airbus New addition: Danone, Exxon Mobil and Friesland.
Uniomedia grew by an impressive 20% in 2019 to €2.5m, from 50 staffers, under the leadership of founders Zsofia Balatoni and Robert Romai. From a sector perspective, the firm is strong across pharma, FMCG, aviation and telco/technology. As mentioned, the campaign work is what truly sets Uniomedia apart, though, including a drink driving effort for Heineken, and using drones to help win over a sceptical media for market leader Telekom. — AS
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2023