Diana Marszalek 07 Apr 2020 // 1:28AM GMT
BOSTON — Racepoint Global has named Bob Osmond president, reviving a role that’s been vacant since Peter Prodromou left agency in 2018.
Osmond will oversee Racepoint’s offerings and manage the agency’s US and UK operations. Responsibilities include leading agency growth, fostering culture and supporting the firm’s work for clients.
Osmond joins from Access Brand Communications, where he served as general manager of the New York office and senior VP of client services. Previously, he held senior leadership roles at Ketchum, DGC and Cohn & Wolfe.
“Along with a wealth of PR knowledge and communications expertise, Bob has an entrepreneurial spirit and energy that aligns well with who we are at Racepoint,” said chairman and CEO Larry Weber. “Our clients will benefit from his strategic thinking and breadth of experience, and our team will appreciate his employee-centric leadership style. I look forward to partnering with him to grow our business and impact our culture.”
Osmond’s appointment comes short of two years since Prodromou, who was president and CEO, departed the agency in July 2018. At that time, Weber, who founded the PR and marketing firm in 2004, returned to the CEO role, which he had relinquished when he promoted then-president Prodromou to CEO in early 2017.
Since then, Racepoint has undergone a series of executive changes including the departures last year of longtime leaders chief strategist RJ Bardsley, who left for an in-house role, and North America managing director Dan Carter, who is now W2O’s East Coast practice lead.
Racepoint also made operational changes over the last year. In October, the firm shuttered its Asian operation due to challenges from political tensions and shrinking marketing budgets. The move involved closing offices in Beijing and Shanghai, costing three to four people their jobs.
Additionally, the firm shed staff at its London office after losing its place on Huawei’s global consumer PR roster.