Rini Hasbi | The Innovator 25 Asia Pacific 2018
Innovator 25 AP Rini Hasbi

Rini Hasbi

Consumer Marketing — ANZ/Southeast Asia


The longtime PR lead for Intel Indonesia, Rini Hasbi transitioned last year to regional consumer marketing leadership, which covers a range of programs calling for expertise in marketing strategy, brand management, digital/social and demand generation. She joined Intel in 2011, and prior to her current role, Hasbi was Southeast Asia retail marketing manager for Intel SEA, overseeing six markets and leading retail expansion, channel programs and online retail initiatives. Prior to Intel, Hasbi was senior manager of marketing communications for Sony Indonesia, responsible for growing all electronics brands, managing marketing strategy, social/digital and consumer programs. Her last position there was head of branding for Sony Electronics Asia Pacific where she led brand reinvigoration activities and global agency pitch initiatives.