Pat Law | The Innovator 25 Asia-Pacific 2021

Pat Law




"It's a cliche but it's important to embrace discomfort for that's the best opportunity to grow"

After working at several major agencies, Pat Law launched Goodstuph in 2010 as a social media consultancy, just as brands were starting to require significant support in the area. Law's entrepreneurial streak and focus on culture has helped turn Goodstuph into one of the region's top social media specialists, regularly besting bigger firms and fuelling its expansion beyond Singapore into Indonesia and Thailand. And Law's entrepreneurialism doesn't stop there, she is also the founder of Another Good Thing — a social laboratory behind retail label The Damn Good Shop, and experience marketing company Good Chi.

How do you define innovation?
Identifying needs we never thought we had.

What is the most innovative comms/marketing initiative you've seen in the last 12 months?
Nothing that really makes me go wow, if I'm honest.

In your opinion, what brands and/or agencies are most innovative around PR and marketing?
Canva — it's single-handedly rendering low-range agencies useless.

Describe a moment in your career that you would consider 'innovative.'
Automating content strategies — yes we're doing that at the moment with a new product called IN GOOD TIME.

Who do you admire for his/her approach to innovation?
Steve Jobs but I'm sure behind every leader is an army of innovators.

How do you get out of a creativity rut?
It's a cliche but it's important to embrace discomfort for that's the best opportunity to grow.

What advice would you give to the PR industry around embracing innovation?
Change is the only constant.

What would you be doing if you weren't doing your current job?
Very likely a mafia boss.

Which book/movie/TV show/podcast/playlist/other cultural source has helped you get through this year or provided inspiration?
I don't have any fixed ones in mind.

What's your favourite time of day and why?
Any time or day a great idea is launched.